Read Escape Velocity: Free Your Company's Future from the Pull of the Past by Geoffrey A. Moore Free Online


Ebook Escape Velocity: Free Your Company's Future from the Pull of the Past by Geoffrey A. Moore read! Book Title: Escape Velocity: Free Your Company's Future from the Pull of the Past
The author of the book: Geoffrey A. Moore
Edition: HarperAudio
Date of issue: September 6th 2011
Loaded: 2706 times
Reader ratings: 7.9
ISBN: 0062100335
ISBN 13: 9780062100337
Language: English
Format files: PDF
The size of the: 3.10 MB
City - Country: No data

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“Readthis book to learn how to create a company as powerful as Apple.”—Guy Kawasaki,former chief evangelist of AppleInEscape Velocity Geoffrey A. Moore, author of the marketing masterwork Crossingthe Chasm, teaches twenty-first century enterprises how to overcome thepull of the past and reorient their organizations to meet a new era ofcompetition. The world’s leading high-tech business strategist, Moore connectsthe dots between bold strategies and effective execution, with an action planthat elucidates the link between senior executives and every other branch of acompany. For readers of Larry Bossidy’s Execution,Clay Christensen’s Innovator’s Solution, and Gary Vaynerchuck’sCrush It!, and for anyone aiming for the pinnacle of business success, EscapeVelocity is an irreplaceable roadmap to the top.


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Read information about the author

Ebook Escape Velocity: Free Your Company's Future from the Pull of the Past read Online! Geoffrey Moore is an author, speaker, and advisor who splits his consulting time between start-up companies in the Mohr Davidow portfolio and established high-tech enterprises, most recently including Salesforce, Microsoft, Intel, Box, Aruba, Cognizant, and Rackspace.

Moore’s life’s work has focused on the market dynamics surrounding disruptive innovations. His first book, Crossing the Chasm, focuses on the challenges start-up companies face transitioning from early adopting to mainstream customers. It has sold more than a million copies, and its third edition has been revised such that the majority of its examples and case studies reference companies come to prominence from the past decade. Moore’s most recent work, Escape Velocity, addresses the challenge large enterprises face when they seek to add a new line of business to their established portfolio. It has been the basis of much of his recent consulting.

Irish by heritage, Moore has yet to meet a microphone he didn’t like and gives between 50 and 80 speeches a year. One theme that has received a lot of attention recently is the transition in enterprise IT investment focus from Systems of Record to Systems of Engagement. This is driving the deployment of a new cloud infrastructure to complement the legacy client-server stack, creating massive markets for a next generation of tech industry leaders.

Moore has a bachelors in American literature from Stanford University and a PhD in English literature from the University of Washington. After teaching English for four years at Olivet College, he came back to the Bay Area with his wife and family and began a career in high tech as a training specialist. Over time he transitioned first into sales and then into marketing, finally finding his niche in marketing consulting, working first at Regis McKenna Inc, then with the three firms he helped found: The Chasm Group, Chasm Institute, and TCG Advisors. Today he is chairman emeritus of all three.

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Reviews of the Escape Velocity: Free Your Company's Future from the Pull of the Past


LEON

The first review I put my soul in.

AARON

Why do I need to specify a phone number?

ISABELLA

The butterflies in my stomach have died ...

LUCA

A wonderful piece

ROSE

The book caused contradictory feelings!




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