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Ebook The End of Fashion: The Mass Marketing of the Clothing Business Forever by Teri Agins read! Book Title: The End of Fashion: The Mass Marketing of the Clothing Business Forever
The author of the book: Teri Agins
Edition: HarperCollins e-books
Date of issue: October 12th 2010
Loaded: 1553 times
Reader ratings: 5.6
ISBN: 0062037501
ISBN 13: 9780062037503
Language: English
Format files: PDF
The size of the: 29.43 MB
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The time when "fashion" was defined by French designers whose clothes could be afforded only by elite has ended. Now designers take their cues from mainstream consumers and creativity is channeled more into mass-marketing clothes than into designing them. Indeed, one need look no further than the Gap to see proof of this. In The End of Fashion, Wall Street Journal, reporter Teri Agins astutely explores this seminal change, laying bare all aspects of the fashion industry from manufacturing, retailing, anmd licensing to image making and financing. Here as well are fascinating insider vignettes that show Donna Karan fighting with financiers,the rivalry between Ralph Lauren and Tommy Hilfiger, and the commitment to haute conture that sent Isaac Mizrahi's business spiraling.


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Reviews of the The End of Fashion: The Mass Marketing of the Clothing Business Forever


ROBERT

Bogus! You could have done better.

HARRISON

One breath reads!

EMILIA

This book is holding in tensions until the end!

CHARLIE

One of the best books

ELIZA

The butterflies in my stomach have died ...




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