Read The Anatomy of Buzz Revisited: Real-life lessons in Word-of-Mouth Marketing by Emanuel Rosen Free Online
Book Title: The Anatomy of Buzz Revisited: Real-life lessons in Word-of-Mouth Marketing|
The author of the book: Emanuel Rosen
Edition: Crown Business
Date of issue: February 24th 2009
Loaded: 2710 times
Reader ratings: 4.5
ISBN 13: 9780385526326
Format files: PDF
The size of the: 33.40 MB
City - Country: No data
Read full description of the books:
A new edition of the definitive handbook on word-of-mouth marketing, completely revised and updated for today’s online world
With two-thirds new material and scores of current examples from today’s most successful companies, The Anatomy of Buzz Revisited takes readers inside the world of word-of-mouth marketing and explains how and why it works.
Based on over one hundred new interviews with thought leaders, marketing executives, researchers, and consumers, The Anatomy of Buzz Revisited shows how to:
* Generate genuine buzz both online and off.
* Encourage people to talk about your products and services—and help spread the word among their friends, colleagues, and communities.
* Adapt traditional word-of-mouth strategies in today’s era of Facebook, YouTube, and consumer-generated media.
Smart, surprising, and filled with cutting-edge strategies and insights, The Anatomy of Buzz Revisited is essential for anyone who wants to get attention for a product, message, or idea in today’s message-cluttered world.
Download The Anatomy of Buzz Revisited: Real-life lessons in Word-of-Mouth Marketing ERUB
Download The Anatomy of Buzz Revisited: Real-life lessons in Word-of-Mouth Marketing DOC
Download The Anatomy of Buzz Revisited: Real-life lessons in Word-of-Mouth Marketing TXT
Read information about the authorEmanuel Rosen is the author of the national bestseller The Anatomy of Buzz (Doubleday, 2000) and
The Anatomy of Buzz Revisited (Doubleday, 2009).
His latest book, Absolute Value (with Stanford professor Itamar Simonson), was published in 2014 by HarperBusiness. Emanuel was previously vice president, marketing, at Niles Software, where he launched the company’s flagship product, EndNote. Rosen is a dynamic speaker who has engaged audiences in numerous forums around the world, including at companies such as Google, Intel and Nike. He started his career in marketing as an award winning copywriter and his books are available in twelve languages.
Emanuel’s work has been featured in the Harvard Business Review, Time, Advertising Age, and many