Read The Anatomy of Buzz Revisited: Real-life lessons in Word-of-Mouth Marketing by Emanuel Rosen Free Online


Ebook The Anatomy of Buzz Revisited: Real-life lessons in Word-of-Mouth Marketing by Emanuel Rosen read! Book Title: The Anatomy of Buzz Revisited: Real-life lessons in Word-of-Mouth Marketing
The author of the book: Emanuel Rosen
Edition: Crown Business
Date of issue: February 24th 2009
Loaded: 2710 times
Reader ratings: 4.5
ISBN: 0385526326
ISBN 13: 9780385526326
Language: English
Format files: PDF
The size of the: 33.40 MB
City - Country: No data

Read full description of the books:



A new edition of the definitive handbook on word-of-mouth marketing, completely revised and updated for today’s online world

With two-thirds new material and scores of current examples from today’s most successful companies, The Anatomy of Buzz Revisited takes readers inside the world of word-of-mouth marketing and explains how and why it works.

Based on over one hundred new interviews with thought leaders, marketing executives, researchers, and consumers, The Anatomy of Buzz Revisited shows how to:

* Generate genuine buzz both online and off.

* Encourage people to talk about your products and services—and help spread the word among their friends, colleagues, and communities.

* Adapt traditional word-of-mouth strategies in today’s era of Facebook, YouTube, and consumer-generated media.

Smart, surprising, and filled with cutting-edge strategies and insights, The Anatomy of Buzz Revisited is essential for anyone who wants to get attention for a product, message, or idea in today’s message-cluttered world.


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Read information about the author

Ebook The Anatomy of Buzz Revisited: Real-life lessons in Word-of-Mouth Marketing read Online! Emanuel Rosen is the author of the national bestseller The Anatomy of Buzz (Doubleday, 2000) and
The Anatomy of Buzz Revisited (Doubleday, 2009).

His latest book, Absolute Value (with Stanford professor Itamar Simonson), was published in 2014 by HarperBusiness. Emanuel was previously vice president, marketing, at Niles Software, where he launched the company’s flagship product, EndNote. Rosen is a dynamic speaker who has engaged audiences in numerous forums around the world, including at companies such as Google, Intel and Nike. He started his career in marketing as an award winning copywriter and his books are available in twelve languages.

Emanuel’s work has been featured in the Harvard Business Review, Time, Advertising Age, and many
other media.


Reviews of the The Anatomy of Buzz Revisited: Real-life lessons in Word-of-Mouth Marketing


MOHAMMED

The most cool book

MOHAMMAD

I was inspired by this book!

EVELYN

A wonderful piece

FINLAY

Put it on the toilet paper! or the fireplace!

ELSIE

Another one-time book




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