Read De Branson-way: succes in zaken en het leven by Richard Branson Free Online
Book Title: De Branson-way: succes in zaken en het leven|
The author of the book: Richard Branson
Date of issue: July 1st 2009
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Reader ratings: 7.4
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Format files: PDF
The size of the: 19.54 MB
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There are phonies in this world, the highest class of which are bullshit artists, and then there are people who are genuine. These people aren't always the nicest people, so it's delightful when someone is simultaneously charming and genuine.
That's what you get with Richard Branson.
You also get someone who is absolutely dedicated to a good time. This book is in fact dedicated to convincing the reader that creating a quality business is a really good time... the best time that could be had, in fact. The book is also written in a tone that suggests you're just chatting with the CEO in a bar or something.
That I'm not so sure about starting a business being a good time. I'm wary of death by 1,000 operational details.
The book also presents Richard Branson as a kind of Jim Carrey in "Yes Man." "Give it a go!" Branson writes over and over again. Life is for those willing to "give it a go". Success is only gotten by those who give it a go. I think this is a great idea...and something I've struggled to unlearn. Most of my 30s have been spent learning how to say "no" -- and only "yes" when I've said two or three "nos" or finished some other lingering projects.
Giving it a go burned me out a bit in my 20s. Pruning, focusing, organizing, consolidating have been the themes of my 30s. Richard Branson would not approve.
The way I would write the lesson is -- "You have to give something a go! But choose wisely exactly what that thing is. If you're not sure what it is...test it out in small steps until you find that one thing you really want to give a go." That's a lot less sexy than the point Richard Branson wants to make.
And Richard Branson is all about the sexiness.
Where was I...?
Oh yes, the virtue of saying "no."
This is not a lesson for the entrepreneur. Branson introduces the key figure of Freddie Laker. He is not just Freddie Laker, he is the "four-times married Freddie". That's important because the entrepreneur doesn't fear the "four-times married" life. Someone like me cringes at the one-time married life.
So, before you live like Richard Branson, an important question: Are you ready to survive three divorces on top of a number of business failures?
Grit. An entrepreneur can survive rejection, several divorces, some bankruptcies, etc. I felt like that should have been part of the book. 1,000 nos on the way to success...
One thing I also took about Richard Branson's thought process. Don't be afraid to ask elementary questions! That's a fantastic message for young people...or anyone really who is the process of becoming an independent thinker. I feel like the further we get away from primary school, the more frightened we get of asking elementary questions about what is going on around us.
If this book sounds like your cup of tea, then I suggest you give it a go!
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Read information about the authorSir Richard Charles Nicholas Branson is an English business magnate, best known for his Virgin brand of over 360 companies. Branson's first successful business venture was at age 16, when he published a magazine called Student. He then set up a record mail-order business in 1970. In 1972, he opened a chain of record stores, Virgin Records, later known as Virgin Megastores and rebranded as zavvi in late 2007. With his flamboyant and competitive style, Branson's Virgin brand grew rapidly during the 1980s - as he set up Virgin Atlantic Airways and expanded the Virgin Records music label. Richard Branson is the 236th richest person according to Forbes' 2008 list of billionaires as he has an estimated net worth of approximately $7.9 billion USD.
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